After providing a behind-the-scenes look at the upcoming David Beckham Bodywear for H&MCollection, we’re now able to present the first images from the accompanying lookbook. Shot in an old East London changing room, a heritage sportswear feel manifests itself in raglan-sleeve jerseys, henleys, vests and trunks. Of course, no bodywear collection would be complete without pajamas which this season includes various offerings. Look for the collection tomorrow, August 22nd both in-store and online. [See More]
Just for fun, check out this ad that chronicles 100 years of East London style in 100 seconds with a lively song-and-dance number. The couple starts tripping the light fantastic in circa 1911 duds, switching outfits every few seconds until they wind up in 2011 attire.
The Viral Factory created the video to hype the official opening event of East London’s Westfield Stratford City shopping mecca. Billed as “the largest urban shopping center in Europe,” Westfield Stratford will officially open Sept. 13, according to AdWeek.com.