OVO Sound product PARTYNEXTDOOR releases his debut music video in Break From Toronto, a cut off his self-titled project. The singer-producer brings the song’s opening lyrics to life, cruising his hometown streets of Mississauga (a western suburb of Toronto) at night. Riding clean in a Jeep packed with girls, Party catches up with his OMO click for some parking lot pimpin’ before moving to an undisclosed house jam. With a camera handy, things get sensual as he films a female partner as the Liam MaCrae-directed clip cuts to "Wus Good/Curious." Serving as an opening act on Drake’s Would You Like A Tour?, PARTYNEXTDOOR’s debut project is available for purchase on iTunes. Listen to his latest records “Candy” with Nipsey Hussle, and “Muse” here. Enjoy.
The Weeknd celebrates his newly released Kiss Land album with “Live For,” the Drake-assisted video in support of his sophomore effort. The singer-songwriter’s latest visual takes place in an abandoned warehouse as images from a subway flash. His Toronto brethren eventually makes his way to the undisclosed location, delivering his verse while taking an elevator lift. Out now on iTunes, early projections have The Weeknd’s album selling 90-100k copies opening week. Enjoy.
It’s been a week of nostalgic hip-hop moments. We’re still reveling in Jay Z’s and Dame Dash’s monumental reunion, but before that there was another epic moment, thanks in part to Drake. At his 4th annual OVO Fest, he brought Diddy and Ma$e together for the first time in over 9 years. We watched the magic onstage, now check out the behind-the-scenes, courtesy of Diddy. Enjoy.
Setting off across the Atlantic from its Danish home of Copenhagen, Cityfellaz took to the city of Toronto to craft its new lookbook for Fall/Winter 2013. Chosen for its apropos style and mood and shot by photographer Robin Waters, the Toronto setting sees the label continuing with what it does best: contemporary streetwear. Featuring an array of graphic tees at its core, the collection includes everything from sweatshirts and knits to patterned button-downs, caps and cozy outerwear. This time around, the brand has added to its successful backpack designs with the inclusion of a new waist bag. Look for the Fall/Winter 2013 collection from Cityfellaz to be available from select stockists and its own online store beginning this August. [See The Collection]
Most rappers are faking it 'til they make it. Don't put Drake in that category, though. It looks like the Toronto rapper is going to be waking up in a new Bugatti from now on. He was recently seen in the streets of T.O. driving around in this beautiful black Veyron with burnt orange interior. He joins Lil Wayne and Birdman in the club and in case you are wondering, a Bugatti Veyron costs a cool $2.5 Million. If you're trying to just lease one, that'll cost you about $24,000 a month. In fact, just maintaining your Bugatti would cost you about about $300,000 a year. Sleep on that. Checkout more photos of Drizzy's new ride after the jump. [See More]
For Drake‘s latest visual onslaught, the OVO honcho takes it back to his hometown with his latest single 5AM in Toronto. Produced by Boi-1da, the mellow track finds Drake on an introverted tip, chattering about his come-up, allegations with the press, and the on-going hustle in the rap game. Taking it from the parking-lot to the pop-up party, the visuals follow Drake through the hazy nighttime routine, as he celebrates till the early hours with his entourage and a group of scantily-clad women. “5AM in Toronto” will be featured on Drake’s third studio album Nothing Was The Same, due to drop in the unforeseeable future. Enjoy.
As previously reported. Drake uses Grammy night to debut the video for his popular new single Started From the Bottom. Fresh off just winning “Best Rap Album” during the Grammy pre-show, the Little X-directed visual comes to life filmed in his hometown of Toronto and the Dominican Republic during a recent getaway trip. It’s all about crew love in Drizzy’s new visual, watch above. Enjoy.
Drake was originally supposed to drop his new single Started From The Bottom on GRAMMY night, which is next Sunday, February 10th. But in a surprise move, he lets it go tonight. Yup, Drizzy's back. Early. Check out the Mike Zombie-produced single below, and stay tuned for the video, which has already been shot in Toronto and the Dominican Republic, coming soon. Also, read Drake's letter to his fans, via the OVO blog. [Read More]
This week Rochelle Jordan dropped her debut full-length video for a track that is very close to her heart. Shotgun was featured on the talented singer-songwriter's recent P R E S S U R E Free-LP as the visuals by Sharon Jane D were captured in Jordan's hometown of Toronto. The hazy black and white drop-off encompasses an overall mysterious vibe, which you can see for yourself above. Enjoy and be sure to check out her album and purchase the single on iTunes ($.99) if you haven't already.
During a press conference at the Toronto International Film Festival for his documentary "Reincarnated," Snoop Lion (as hip hop star Snoop Dogg now calls himself, since embracing Rastafari and reggae music) told reporters he fully backs President Barack Obama in his bid for re-election. Enjoy.