Now that his partnership with Reebok is in full swing, Rick Ross returned to his old stomping grounds to shoot the footwear’s upcoming ad, It Takes A Lot To Make A Classic. Reebok back. Get a raw look at Ross at home in his element, and how his true foundation lies in the culture of these streets. Enjoy.
On the latest issue of Spin Magazine, party MC Waka Flocka graces the cover but instead of your normal cover picture Waka and Spin decided to put the picture upside down. He also decides to takeover the Spin office by throwing money, insulting interns and giving out a barrage of crazy orders like our notorious Editor-In-Chief Iyron Davis... just kidding I.D.. The issue will hit newsstands next month and is a must-grab. Enjoy.
Aside from Kellz announcing another 32 Chapters of his Trapped in the Closet series, he has been attracting some attention for his guest feature on Future’s new single Parachute. It seems to pretty much be a ‘love it or hate it’ type of thing. His latest video is definitely on some grown and sexy sh*t but I’m grooving to it. R. Kelly is currently finished up his upcoming Write Me Back album. Directed by X. Enjoy.
Chester French’s new video for Black Girls is probably not safe for work, but you’re going to watch it anyways. In the video a white girl singing along to the song is met by black girl and (both practically naked) can’t resist each other. “The video’s purpose is to celebrate female beauty, pointing the attention on same sex/interracial love,” says director Francesco Carrozzini. Enjoy.
Nasir has all the don essentials down pact in the trailer for his video The Don, the first official single from the Queens native’s upcoming Life Is Good album. Taking in Big Apple like only a don could, Nas hits up a gritty club for a performance, gets a ride around town… chauffeur included, and puffs the illest cigar in the forthcoming visual. Life is certainly good. Also, tune in later tonight on VH1′s Behind The Music (9pm EST), as the guest feature will in fact be Nas. Enjoy.
The new face of Hovito’s label Roc Nation, UK native Rita Ora, delivers the visual to her single How We Do (Party & Bulls**t). Shot in Los Angeles and directed by Marc Klasfeld the video celebrates and captures the essence of youth and the freedom of partying. Purchase this hot single on iTunes now. Enjoy.
You’d think that a billionaire philanthropist and playboy who moonlights as an ironclad superhero would drive something with a few more zeros attached to the price tag. After all, Acura’s tie-in deal with the upcoming film The Avengers allowed the production team a veritable fleet of exotic vehicles to choose from, but it was a humble 1991 Acura NSX Roadster that was selected. But what this vanilla Roadster lacks in sex appeal, it makes up with sheer supercar potential, in spades. In this cool video from Inside Line, you’ll see how the film’s prop designers from GFX transformed the exterior of this run-of-the-mill, early nineties sports car into a fearsome roadster befitting of Tony Stark himself. Oh, and you can catch The Avengers when it lands in theaters on May 4th. Enjoy.
Storied furniture and lifestyle manufacturer IKEA is entering the world of home entertainment with the unveiling of its UPPLEVA line of HDTV systems. The new UPPLEVA line completely disrupts the big box store’s HDTV buying process with a high-dose injection of IKEA genius which features hidden cable tracks, integrated wireless components and a customizable cabinet design. Employing a 1080p LED LCD screen with 400Hz response time, IKEA understands that a viewing experience should pack the punch of a theater but have a refined aesthetic that is suitable for a well decorated living room. Enjoy.
Fabolous is giving his Death Comes in 3s mixtape some new life with another video for his cut Got that Work. Jahlil on the beat and Aristotle handled directing duties.