For fans of the Green Lantern, last November’s debut trailer for the character’s first feature film was disappointing at best. Due to the time consuming special-effects process for the film, a lot of the movie's more awe-inspring shots were not done in time, so the trailer debuted with imagery that lacked the epic scope of the comics—some scenes even resembled a low budget PS3 game.
All is not lost, though: According to the L.A. Times Blog, Warner Brothers knows how the fans feel.
"Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show, and we suffered for it," said Sue Kroll, the studio's worldwide marketing president. "We can't afford to do that again."
With so much meticulous CGI work to be done on the film and so many different alien races and battles to craft, the Green Lantern has all the potential in the world to be the most visually stunning comic film of the year, but without proper marketing it’ll be hard for anticipation to grow amongst audiences.
"We are on a learning curve in getting 3D materials and marketing materials on the same schedule," said Jeff Robinov, Warner Brothers Motion Picture Group President. The advertising campaign "has been delayed strictly from production."
But things are already looking up for the Green Lantern as the studio will finally begin to showcase new footage from the film this week at the CinemaCon in Las Vegas and the studio has plans to release a proper trailer with Thor when it hits theaters on May 6.
Online video rental company Netflix Inc has tweaked its Canadian streaming service to cut down on the amount of data it uses in a country where Internet usage is typically metered and capped. The move came hours after major Internet provider BCE Inc took a step back in its fight to impose the same usage-based billing it charges its retail customers on resellers who lease space on its network. [Read More]
Nicki Minaj must be a magician ... because she made Lil Wayne's entire head disappear last night ... when she sat him down for a badonka-licious lap dance during their concert in New York.
Moments before Nicki grinded on Weezy for all to see at the Nassau Coliseum in Long Island, she laid out the ground rules for him ... saying, "You got three rules: Legs open, hands behind your back, mouth shut." It was definitely a well-rounded performance.
Law enforcement sources tell us ... the 38-year-old former NBA star was driving along an icy roadway on March 11 when he lost control of his vehicle and crashed.
Cops were called to the scene and Rose agreed to undergo several voluntary roadside sobriety tests. He was later transported to a nearby facility for chemical testing ... those results have not yet been returned. Rose was eventually arrested for driving under the influence.
We're told Rose was in his hometown of Detroit in preparation for the opening of the Jalen Rose Leadership Academy ... a charter school designed to provide under-privileged youth with college prep experience.
TMZ spoke with Rose's L.A.-based attorney, Keith Davidson, who told us, "We look forward to working with the authorities in Michigan and addressing these matters in court, not in the press. We have no comment at this time."
Range Rover Holland & Holland Edition Anna Morgan
Jan 3, 2015 9:48 am
Jaguar Land Rover has recently announced its new Special Vehicle Operations unit, which will work on high performance and bespoke versions of the flagship cars in the Jaguar and Land Rover collections. CarsLuxuryRead More